Case Study
HEALTHY LIFESTYLE BRANDS
Lumedia Creative has partnered with Healthy Lifestyle Brands to lead creative services for their high profile celebrity clients.
Categories
Editorial Photography
Commercial Photography
Photo Post Production
Video Production
Video Post Production
The Creative Brief
At Lumedia Creative, we pride ourselves on helping brands shine through strategic storytelling, cutting-edge visuals, and creative media production. When Healthy Lifestyle Brands partnered with us, they entrusted us with a multi-faceted project to showcase their clients: Dr. Jen Ashton, Denise Austin, and Dr. Andrew Weil. Here’s how we delivered results that elevated their brands and amplified their message.
Healthy Lifestyle Brands sought a full-service creative partner to:
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Photograph the full premiere issue of Dr. Jen Ashton’s magazine launch.
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Photograph multiple issues of Denise Austin’s Fit Over 50 magazine.
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Film a commercial spot highlighting Dr. Andrew Weil’s expertise and product line Origins.
The goal was to produce top-tier editorial photography, engaging storyboards, professional-grade video and audio production, and seamless post-production. The results needed to reflect the credibility and authority of each client while connecting with their target audiences.
Collaborative Strategy
We began by understanding the unique identities and goals of each brand. From Dr. Jen Ashton’s trusted medical expertise to Denise Austin’s fitness empowerment message and Dr. Andrew Weil’s holistic wellness approach, we developed tailored creative strategies.
Editorial Photography
Our team captured high-quality images that embodied the essence of each brand. From dynamic action shots for Denise Austin’s Fit Over 50 to elegant, professional portraits for Dr. Jen Ashton’s magazine, every detail was thoughtfully executed.
Video Production
Our production team delivered cinematic-quality videos and polished audio content. For Dr. Andrew Weil’s collaboration with Origins, we focused on creating content that highlighted the natural ingredients and scientific expertise behind the product line.
Post Production Excellence
In the editing phase, we ensured that every photo and video met the highest standards of quality. Our attention to detail in color correction, retouching, and sound mixing brought the final creative collateral to life.
“We’ve partnered with Lumedia Creative multiple times and their work consistently exceeds expectations. Even our high-profile, highly experienced clients, including celebrities and wellness experts, have called them the best they’ve worked with in decades!”
– Callie Bonine, VP, Healthy Lifestyle Brands
THE RESULTS
Dr. Jen Ashton: Magazine Launch Success
The magazine launch generated buzz across media platforms and established a strong connection with her audience. The first print run of the magazine sold out, showcasing the overwhelming demand and success of the launch.
Denise Austin: Fit Over 50 Impact
Vibrant photography and dynamic visuals captured the energy and vitality of Denise Austin’s fitness philosophy. The magazine resonated with her audience, driving engagement and reinforcing her position as a fitness icon.
Dr. Andrew Weil: Origins Product Line
Engaging video content highlighted the synergy between Dr. Weil’s expertise and the Origins brand values. The campaign strengthened consumer trust and boosted awareness for the product line.
Let’s ELEVATE YOUR BRAND!
Say Hello!
Contact Lumedia Creative today to see how we can bring your vision to life through strategic storytelling and world-class media production.