Case Study

WiQO • PRX Derm Perfexion

Lumedia Creative was hired by WiQo, US to create the entire visual catalog of photos and videos for the launch of the PRX Derm Perfection product line.

Categories

Commercial Photography
Product Photography
Photo Post Production
Video Production
Video Post Production
Model Scouting

The Creative Brief

When WiQo U.S. sought to make an impactful debut for their PRX Derm Perfection product line, they partnered with Lumedia Creative to deliver a comprehensive visual strategy. This two-part project combined commercial and product photography with expert video production, resulting in dynamic marketing assets that highlighted both the brand’s innovation and professionalism.

WiQo U.S. needed high-quality visual content that:

  • Showcased their PRX Derm Perfection products in a polished and professional manner.

  • Communicated the brand’s commitment to cutting-edge skincare technology.

  • Delivered versatile visuals for use across catalogs, advertisements, and marketing campaigns.

The project required extensive pre-production planning, a skilled team, and meticulous execution to bring the brand’s vision to life.

Pre-Production Planning

For the first stage, we curated a diverse group of six models to represent the brand’s broad appeal. Each scene was meticulously planned through detailed storyboarding to ensure consistency and maximize impact.

Commercial Shoot

During production, our team provided hair and makeup services to ensure each model’s look complemented the brand’s sleek and modern image. Stunning stills and dynamic video footage were captured to embody the essence of PRX Derm Perfection.

 

Product Photogrpahy

The second stage focused on product photography. We created clean, high-resolution shots of each product for catalogs and online listings. Additionally, artistic compositions showcased key products in vibrant, engaging layouts for advertisements and promotions.

Post Production Excellence

In post-production, final edits emphasized clarity, vibrancy, and the luxurious qualities of PRX Derm Perfection, ensuring every visual met the highest standards.

MAKING THE SCOPE A REALITY

To ensure the shoot’s size and scope were achievable within the allocated time, we began with multiple client meetings to align on objectives and expectations. These discussions allowed us to deeply understand the brand’s vision and refine the creative approach to meet their specific goals.

Detailed mood boards and sketches were created to visualize the creative direction, providing a clear roadmap for the production team. These visual tools not only clarified the desired outcomes but also enabled efficient communication among all stakeholders.

Extensive pre-production preparation ensured that every element was accounted for well in advance, from lighting setups to camera angles and model positioning. By carefully addressing each detail and establishing a clear production timeline, we were able to streamline the shoot and maximize productivity on set without compromising the quality of the final assets.

“We absolutely adore James Patrick and the Lumedia Creative team! From start to finish, it was such a pleasure working with them. We felt comfortable and confident throughout the entire process. We couldn’t be happier with how everything turned out! “

– Shana Partl, Marketing Director, WiQo &
Chelsea Moore, Digital Marketing Manager, WiQo

THE RESULTS

Dynamic Commercial Content

The model shoot and video production delivered a suite of polished assets, including hero shots and promotional videos that resonated with WiQo’s target audience. Versatile visuals were utilized across social media, websites, and print campaigns to generate excitement around the product line.

Striking Product Imagery

High-quality catalog images showcased the PRX Derm Perfection line in a clean and professional style. Creative advertising shots captured the innovation and elegance of the products, enhancing brand visibility and consumer engagement.

Let’s ELEVATE YOUR BRAND!
Say Hello!

Contact Lumedia Creative today to see how we can bring your vision to life through strategic storytelling and world-class media production.